BY DAVID NICHOLAS
We're four weeks removed from the presidential election and
four weeks away from the so-called "fiscal cliff."
In the middle of both, the holidays, and a new survey is
looking at how Baby Boomers are responding to this intersection of economic
events and activity.
Ken Robbins is Founder and President of Response Mine
Interactive, an ad agency that serves and targets boomers. His survey found that boomers are spending
more than people might think, and ads might be missing a prime audience.
CMU Public Radio's David Nicholas spoke with Robbins and
asked if reaction to the politics and the holidays are in sync this year.