By Amanda Harrison
Pure Michigan ad's campaign is paying off. The state's tourism website is number one in the nation for views, taking the lead with a large margin.
Pure Michigan dot org is the most visited tourism website in the country for the fifth year in a row.
Michelle Begnoche is the senior communications specialist with the Michigan Economic Corporation. She said the success is due in large part to the Pure Michigan national ad campaign and social media.
She said the diversity in seasons and a number of special attractions gave Michigan's tourism site a large lead.
"Michigan.org received 7.69 percent of the overall market share of visits to state tourism websites and had nearly three million more visits than the number two state tourism website in Arkansas. So not only are we number one for the fifth year in a row but we continue to be number one by a very large margin."
Begnoche said the high volume of site visits translates to more money and jobs in Michigan's 17 billion dollar travel industry.
Pure Michigan ad's campaign is paying off. The state's tourism website is number one in the nation for views, taking the lead with a large margin.
Pure Michigan dot org is the most visited tourism website in the country for the fifth year in a row.
Michelle Begnoche is the senior communications specialist with the Michigan Economic Corporation. She said the success is due in large part to the Pure Michigan national ad campaign and social media.
She said the diversity in seasons and a number of special attractions gave Michigan's tourism site a large lead.
"Michigan.org received 7.69 percent of the overall market share of visits to state tourism websites and had nearly three million more visits than the number two state tourism website in Arkansas. So not only are we number one for the fifth year in a row but we continue to be number one by a very large margin."
Begnoche said the high volume of site visits translates to more money and jobs in Michigan's 17 billion dollar travel industry.