The Pure Michigan advertising campaign is one step closer to getting a funding boost for the current fiscal year.
The State House Natural Resources, Tourism and Outdoor Recreation Committee has signed off on a bill diverting $10 million from the 21st Century Jobs fund to the Pure Michigan campaign.
That would bump the total investment in Pure Michigan up to $25 million for the current fiscal year.
The advertising campaign has been a boon for Michigan, bringing in over $2 in tax revenue for every dollar spent.
Representative Wayne Schmidt of Traverse City said the advertising campaign is helping to rebrand Michigan at the national level.
"Whether you're talking the $18 billion tourism industry, whether your talking about getting people to just get in here to take a look at it to create jobs or place a business here in Michigan, it's really part of rebranding Michigan," he said.
The measure now moves to the full house for consideration. It also must be approved by the State Senate.