BY AMANDA HARRISON
Lake Superior State University has created a new website for business-to-business sales to attract an international market to the Eastern Upper Peninsula.
The website connects users to businesses through the products they search for.
Professor Ralph Wilhelms is with LSSU and helped launch the website. He said nothing like this has been done before.
He said an engineering and business student first developed the prototype.
"What we done from there was worked with students in international marketing to say ok, we want to now market the website to businesses in other countries. We got support on this concept as well as from Michigan State who provided some funding." Wilhelms said.
Wilhelms said the funding allowed students to create a marketing plan that attracted companies from eight different countries to join the website.