BY AMANDA HARRISON
Michigan had a record year for tourism in 2012. The Pure Michigan campaign announced there were three point eight million out-of-state visitors.
Those three million-plus visitors spent a record one point one billion dollars at Michigan businesses.
George Zimmerman is the vice president of Travel Michigan. He said its the product that makes the campaign so successful.
"Michigan has a great tourism product. That's where you have to start. Michigan has always had a great tourism product, that is not new but for budget and other reasons until 2009 we never advertised nationally our great tourism product." Zimmerman said.
Zimmerman said now that the state advertises nationally Michigan's tourism industry could easily double.